Gain executive-level leadership without the full-time cost. Our fractional experts provide strategic guidance across investor relations, operations, sales, marketing, and product management to fuel growth and scalability.

• Fractional Engagement Services: Provide clients with access to experienced, high-level executive leadership on a part-time or temporary basis.
  
  
• Areas of Engagement: Investor, Strategy, Operations, Sales, Marketing, and Product Management.

Whether entering new markets or refining current strategies, we develop data-driven plans that maximize market penetration. From competitive analysis to voice-of-customer insights, we align your value proposition with real market needs.

• New Go-to-Market Entry Strategy: Identifying target markets, analyzing competitive landscapes, and developing actionable strategies to launch new healthcare technologies or services successfully.
  
  
• Renovated Go-to-Market Strategy: Reassessing existing market strategies to identify gaps and optimize market entry plans for enhanced traction and growth.
  
  
• Voice of Customer Interviews: Conducting in-depth engagement with stakeholders to capture insights and align solutions with customer needs.
  
  
• Competitive Analysis: Completing a comprehensive assessment of competitors' offerings and strategies to understand to help optimize market positioning in front.

Elevate your sales strategy with tailored messaging, refined demos, and compelling presentations. We help your team close deals faster by fine-tuning your pitch, addressing objections, and boosting sales confidence.

• New Messaging & Positioning: Evaluating current messaging frameworks and crafting transformative narratives that resonate with target audiences in sales pitches.
  
  
• New Polished Sales Presentations: Designing and delivering highly polished sales presentations that effectively communicate key value propositions.
  
  
• Mock Sales Presentation Sessions: Facilitating practice sessions to refine delivery, optimize key messages, address objections, and boost presenter confidence.
  
  
• Customer Objection Handling: Developing strategies and tools to effectively address common sales objections and strengthen persuasion techniques.
  
  
• Sales Demo Optimization: Crafting and optimizing sales demo workflows to ensure clarity, consistency, and impact during client sales demo pitches.

Build market momentum with comprehensive marketing strategies and hands-on execution. From content creation to digital campaigns and ROI modeling, we craft tailored approaches that drive leads and strengthen brand presence.

• Sales & Marketing Playbook: Developing comprehensive sales and marketing frameworks tailored to drive customer acquisition and retention.
  
  
• Digital Marketing Strategy: Crafting strategic approaches to optimize digital channels and amplify brand presence in the healthcare space.
  
  
• Digital Marketing Campaign Management: Implementing data-driven digital campaigns to engage target audiences effectively and achieve measurable outcomes.
  
  
• Digital Marketing Content Creation: High-quality, engaging content for digital platforms, including emails, landing pages, blog posts, social posts, ads, and infographics.
  
  
• Cold Lead Generation: Implement specific strategies for unsolicited email to social messaging to open doors with the right content including pursuing A/B testing to tune the engagement to maximize the lead conversion %.
  
  
• Customer ROI Model Calculators: Models include upfront/ongoing deployment costs, default/updatable parameters, revenue/cost savings calculations resulting in a 3-to-5-year ROI summary.

Accelerate your sales pipeline with strategic development, warm introductions to C-level decision-makers, and optimized sales processes. Our team ensures you’re engaging the right stakeholders at the right time.

1. Sales & Marketing Playbook: Developing comprehensive sales and marketing frameworks tailored to drive customer acquisition and retention.
   
   
2. Customer Sales Development: Building and nurturing relationships with key stakeholders such as health systems and payers to expand market reach.
   
   
3. Partner Sales Development: Creating strategic alliances and collaborations to drive growth and enhance competitive positioning.
   
   
4. Sales Management Process: Assessing the current state and identifying a new optimized Sales Management Process supported by a CRM and marketing assets across stages.
   
   
5. Sales Warm Introductions: Aspire partners connect you with key decision-makers through warm introductions at the EVP / C-Suite level, accelerating your sales pipeline and business growth.
   
   
6. Revenue Model Optimization: Refining pricing structures and reimbursement models to maximize revenue potential ranging from subscription to shared savings / gain share models.
   
   
7. Go-to-Market Opportunity Assessment: Inventorying all potential revenue opportunity sources, including buyers, personas, and value props, among other areas, to optimize sales focus.

Bring your brand to life with expert design services—from logos and websites to pitch decks, videos, and 3D animations. We create visually impactful assets that capture attention and drive engagement.

• Brand Development: Full-service branding, including logo design, visual identity, branding guidelines. 

• Marketing Asset Development: Creating compelling marketing materials that effectively communicate value propositions. Can include brochures, case studies, whitepapers, infographics, slide templates, and more.
  
  
• Website Design & Build: Designing and developing user-friendly websites that enhance brand visibility and customer engagement.
  
  
• Social Content Design: Producing engaging content tailored for social media and platforms to boost audience interaction and growth.
  
  
• Email Marketing Design: Professional, visually engaging email templates that enhance branding, improve readability, and optimize audience engagement.
  
  
• Presentation Design: Crafting visually impactful presentations to support pitches and stakeholder communications.
  
  
• Video and Animation Production: Developing multimedia assets like videos and animations to enrich customer engagement.
  
  
• 2D/3D Illustration Design: Bring ideas to life with flat, two-dimensional imagery, ideal for storytelling, branding, and graphic design projects. 3D illustration creates life-like visuals with depth and realism.

Tap into our network of expert partners for thought leadership, industry insights, and high-value connections. From event panelists to strategic advisors, our partners help amplify your impact.

• Aspire Partner Thought Leadership Engagement: Engaging with expert partners to leverage their areas of expertise to provide thought leadership and guidance.
  
  
• Event, Webinar, Round Table Panelists: Partners can serve as panelists, speakers, and influencers for events, webinars, and roundtables, leveraging their expertise and networks to drive engagement, expand audience reach, and shape industry conversations.
  
  
• Aspire Partner Warm Introductions: Aspire partners connect you with key decision-makers through warm introductions at the EVP/C-Suite level, accelerating your sales pipeline and business growth.

Transform ideas into market-ready solutions with our innovation advisory services. We guide you through product development, technology commercialization, intellectual property creation, and more.

• Innovation Advisory Services: Leading structured sessions to ideate and develop innovative strategies aligned with organizational goals.
  
  
• Technology Commercialization: Providing guidance on scaling healthcare technologies from prototype to market-ready solutions while navigating regulatory requirements, including assessing the current state of the product technology and identifying optimal build-versus-buy strategies.
  
  
• Product Roadmap Optimization: Defining clear and actionable plans for product evolution and feature development.
  
  
• Product Development Design Controls: Assessing and providing feedback regarding the product development Design Control process and documentation.
  
  
• Intellectual Property Assessment and Creation: Transforming concepts into robust intellectual property including trademarks, design provisionals/patents and utility provisionals/patents.

Attract investors and acquirers with strategic positioning, robust data rooms, and polished pitch decks. We help maximize valuation and streamline the funding or acquisition process.

• Investor/Acquirer Positioning & Slide Deck(s): Maximizing the perceived valuation and reducing the time to secure a funding round to the extent possible.
  
  
• Investor/Acquirer Opportunity Identification: Identifying/introducing any investors that could be a good fit based upon the funding round and company status.
  
  
• Investor/Acquirer Data Room Assembly, Renovation and Review: Reviewing a robust company data room consisting of the wide array of documents for investors and acquirers.
  
  
• 5 Year Financial Pro Forma Projections for Investors/Acquirers: Review and refinement to a robust financial projection to maximize valuation. Projections can reflect enhanced pricing models, go-to-market strategies, etc.